Public relations

March 3rd, 2016 | #TAJDID-NEWS

Do any of the below statements sound like your organization?

  • Your organization finds it hard to compete with large corporations for public exposure because your advertising budget is limited;
  • Your organization has good products that could easily compete with large corporations’ products, but you still find it hard to sell them;
  • Your organization has held several social activities, but has not received any praise or acknowledgement from the


The situations above stem from weak relations with your public audience       –        and       under-utilizing        public        relations. The course will help you to be able to:

  • Define “Public Relations” in the context of your organization;
  • Explain the benefits that Public Relations could bring to your organization;
  • Outline the steps required to mount an effective Public Relations program for your organization;
  • Identify opportunities to use Public Relations to build a positive image of your organization in your public’s eyes;
  • Apply Public Relations activities in day-to-day

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