DIA Mixed Industerial Sector Training

November 10th, 2013 | #TAJDID-NEWS

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PRT Supporting the Industrial Sector in Zaafrania/Baghdad

The industrial sector had suffered for years from the tight control of the government causing retardation in the government factories and minimization of the private sector industries role in economy.

The provisional reconstruction team (EPRT -East) is concerned with how to improve the industrial sector in east of Baghdad. According to previous experience for the last few years, EPRT find out that in order to best help the business owners, it is essential to conduct an assessment to figure out what is the current situation of these businesses now after (five) years of working with them. There are many companies who, given the opportunity, would gladly put their energies into building their country. By providing simple encouragement in the form of a material “push” in the direction of economic activation through capacity building, businesses may begin to form and expand.

The Zafaraneeya Industrial Park consists of over 30 mixed and private sector businesses. These businesses are of strategic importance to the Baghdad economy, employing thousands of workers and representing large capital assets. Devastated by years of embargo, looting during the Liberation, and unequipped to cope with modern, free market Iraq, these companies are struggling to survive. Many of these businesses are nearly idle. While these businesses are a diverse set of manufacturers, their challenges are all similar. In discussions with the Director Generals (DG’s), paramount obstacles to development include lack of electricity, lack of properly trained and competitive staff, lack of potable water, crumbling local road access, and lack of investment. In particular, the companies lack much of the skills required to successfully run a medium to large size business in Iraq’s modern, free market economy. This problem is exacerbated by the fact that many of the companies were fully immersed in Iraq’s command and control economy and have not had exposure to practices such as modern sales and marketing practices, inventory management, capital management, finance management, or cost accounting.

In order to achieve the highest performance of work in these companies, an optimum solution for these problems is essential.  A good start for solving all these problems lies in developing the capacity of the senior leaders and the key staff of these companies who are in direct touch with these problems.

A well designed training program will be of benefit to develop the skills of these employees. Depending on the companies’ needs that we gather and our experience in the training field, TAJDID is suggesting the following courses (or some of them):

  1. Marketing principles.
  2. Customer care.
  3. Pricing and pricing strategy.
  4. Financial management.
  5. Product development.
  6. Public relations
  7. Human resources.
  8. Introduction to computers, business applications and internet.
  9. Inventory control
  10. Internal communications (writing reports).

Each of the proposed courses will take three days of instruction, for six hours per day. In order to ensure that the skills that the companies’ staff gained will not be only theoretical and might be wasted with the time, TAJDID is suggesting a consulting period for three weeks after the course end for each of the topics. During these three weeks, the same instructors who train the staff will attend to the companies and give consultation in a practical way that will allow using the information and skills from the training sessions in practice such as designing a marketing plan.

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